Coloring your hair can give it a new lease of life and is a great way to reinvent yourself. Keeping colored hair looking bright and lustrous can take a lot of maintenance: this is because hair dye weakens your tresses and can leave them prone to further damage, and also color fade. As such, colored or highlighted hair can require more nourishment than natural hair.
How UV rays and water can damage colored hair
It is no secret that UV rays from the sun damage skin cells, but they can also cause havoc on hair. Prolonged exposure to these invisible rays can damage the hair’s structure, leading to further damage such as split-ends, breakage frizz and also discoloration. Dyed hair is even more vulnerable to UV rays so it is important to properly protect and nourish it to keep your color from fading.
Water can be a big villain for colored hair as well. Rinsing it with very hot water or even washing your hair too much lifts the outer cuticle layer, leading to color fading. Hard water contains minerals such as calcium, copper and chlorine which can deposit on your hair and leave your hair looking and feeling dull.
How can I protect my hair color from UV and water damage?
Kérastase has developed an at-home Reflection haircare range created especially for dyed hair. Each product in the range is enriched with UV filters, Vitamin E and a Chelator Complex to keep your hair color looking amazing.
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A personalised approach to haircare
While all coloued hair needs to be defended against UV rays and water damage, not all hair is the same and Kérastase believes that your hair products should be personalised to suit your individual hair needs.
That is why you can choose the Kérastase Reflection Chromatique Sulfate Free Shampoo, P1,750, that is the most suitable for your hair, depending on how sensitised it is (go for Reflection Bain Riche shampoo, P1,750, if it is very sensitised) and the conditioning product most suitable to your conditioning needs and hair thickness.
The Reflection Fondant Chromatique Conditioner, P2,050, offers a weightless touch, whilst the Reflection Chromatique Mask for fine hair, P3,200, and Mask for thick hair, P3,200, offer a more rich and nourishing treatment for both hair types.
With Kérastase, it’s easier than ever to get a tailored solution to keep your hair colour protected and bright until your next salon visit.
